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RUSTIC LANE ADVISORY

Providing outsourced Fractional CFO, Financial Planning & Analysis, and Transaction Advisory services for growing businesses.

ABOUT ME

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I'm Eric Rothschild, a financial services professional with over ten years of experience in FP&A, hedge funds, and private equity. I've used my skillset to help buy-side decision makers gain investment insights, and to help founders plan for new businesses or make improvements in existing ones.  My value proposition is simple:  provide institutional level insights in a flexible, outsourced capacity with limited financial commitment. 

Education

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Institutional Experience

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$6 billion consulting firm

 

Analyst in Corporate Finance and Restructuring Group

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L/S Equity Hedge Fund

 

Founded by senior SAC Capital alum

 

$2 billion under management at peak

WHY HIRE ME?

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Institutional Level Quality

Institutional level insight and work product to make better data-driven business decisions

 

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Outsourced
Capacity

​Outsourced and flexible resource at a fraction of the cost of a FTE 

TARGET CLIENTS

Illustrated Food Tucks

Startups & Small-Medium Sized Business

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Venture Capital Firms

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Independent Sponsors

High Net Worth Individuals / Family Offices

SERVICES

Financial Report

Three-Statement Modeling

Three statement operating or pro-forma models designed to set financial goals for the business, evaluate acquisitions, and raise capital.

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Business Plan Presentations

Partner with founders to create strategic business plans to help grow the business and raise capital.

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Weekly Cash Flow Forecasting

Short term forecast of cash inflows, outflows, accounts payable & accounts receivables to help CEOs have clarity on key spending decisions. 

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Valuation Services

Valuation based on comparable transactions, EBITDA multiples, or discounted cash flows. In depth experience with forecasting and comps in a variety of industries.

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Flash Reports

Designed to show how the company performed vs budget in the last week or month.

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Quality of Earnings Reports

Evaluate a company's historical financial and operating data to provide an unbiased evaluation of financial operations for a buyer.

TESTIMONIALS

In the process of fundraising for an adult use dispensary opportunity, my partners and I needed to add some meaningful modeling bandwidth while focusing on securing the other necessary components of the business.  Eric listened to our needs and developed a detailed bottoms up budget and 5-year pro forma model faster than we expected, with the thoughtful customization wanted.  All of our investors praised the thoroughness and user-friendly nature of the model that Eric built, which certainly aided our ability to raise capital. Eric provides a compelling value proposition for folks with serious modeling needs and limited ability/desire to hand-hold.  We look forward to working with Eric on many more projects in the future!”

-  Founder of $7M Cannabis Dispensary 

We engaged Eric to help us build a pro-forma financial model to use as we raised a $4 million seed round with venture capital investors. Besides from building a detailed monthly model, Eric helped us create thoughtful and defensible financial projections which gave investors a clear vision on how we could monetize our platform.  His sales and EBITDA projections ultimately allowed us to put a justifiable long-term valuation on our business. After Eric built us the model, we retained him for monthly advisory work on an as-needed basis. Since then, he has been an incredible resource to help us evaluate the ROI on various important investment decisions. 

-  Founder of $20M Seed-Stage B2C SAAS Company

FP&A:  Three-Statement Model for Cannabis Dispensary 

FP&A:  Three-Statement Model for Pre-Seed B2C SAAS Company

Transaction Advisory:  Sell-Side QoE Report 

We engaged Eric to conduct a quality of earnings analysis for my property management and leasing company as I evaluated an offer for my business. The analysis was incredibly comprehensive and gave us increased clarity on the true proforma earning power of the business. What I appreciated most about the analysis was how it went beyond just looking at reported revenue and cost items, and provided a more nuanced understanding of each specific expense item. By examining our expense items with fresh eyes and in a thoughtful manner, the analysis gave us a much clearer picture during negotiations with the buyer of what we could justify in add backs.

 

Ultimately, we used Eric’s adjusted numbers to raise our trailing three year adjusted EBITDA figure by over $250,000 which resulted in a new offer from the seller that was almost $1.5 million higher than their previous offer. Overall, I would highly recommend Eric to any business looking to extract the maximum amount of value when buying or selling a company. 

- CEO of Private Property Management Company

Pricing is project dependent and available on request

MORE ABOUT ERIC 

I graduated from Emory University's Goizueta Business School in 2013. I began my career as a Corporate Finance & Restructuring Analyst at FTI Consulting before moving to the buyside as an Investment Analyst at Bronson Point Capital, a long/short equity hedge fund founded by managers from SAC Capital and Pequot Capital.  I've spent the past several years providing Fractional CFO and Transaction Advisory services to lower-mid market companies and their investors by building models to evaluate key investment and business decisions.

While at Emory, I played on the Varsity Tennis Team and was a member of the NCAA Divison III National Championship winning team. In my free time, I love competing on the basketball court, playing ping-pong with friends, or going skiing with my family.  

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